sing it,
sparrow
tell ‘em who you are
Digital Marketing + Social Media for independents.
You built it, you are the rock star who runs it.
Where in the #@%! will you find the time to promote it?
My name is Kate. I offer 20+ years of small business marketing experience, including 8 years of social media management.
Working with you, your systems and your budget, I can pave the way for you to tell your story and build your audience, in a voice that is authentic to you.
From small storefronts to the luxury market, and artists to non-profits,
I’m here to help.
Like it or not, social media is where a lot of your customers live. Engaging them is NOT chasing click counts and likes.
The story of how you can play a role in customers feeds, and benefit their lives, needs to be shaped organically. Design and placement help manoeuvre the algorithm to show up on feeds, and present a trustworthy resource
reach your foot traffic
Pillars, click rates, and going ‘viral’ - these are not strategy.
Healthy campaign design is about crafting organic, functional, compelling paths for your audience to connect with you.
maximize your ROI
Let’s make it easy for your audience. Newsletters are powerful, low cost marketing tools that improve SEO, strengthen contacts, highlight your work, build trust, and personally invite client connection.
join their inbox
Hot tip: your own next door neighbor won’t find you online if your SEO can’t rank.
Where do you need it?
Creative content, keywords, link building, on-page optimization, meta descriptions, site technical SEO, for starters.
rank higher, get seen
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'Kate did more for our brand than anyone had ever done. Finally, people understood us in a way they just hadn't before. "
Paula, non-profit
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'She's a master at speaking to the right client . Head and shoulders above others in the market.'
Steve, real estate
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'There is such a difference between designing things that look nice and creating a strategy. Kate is really in tune with connecting with our story.'
Jennifer, retail